Audicin blog by Dr Victoria Williamson

The latest peer reviewed research into the impact of our music elements on health and wellbeing

How Can Binaural Beats Boost Athletic Performance?
Victoria Williamson Victoria Williamson

How Can Binaural Beats Boost Athletic Performance?

When it comes to squeezing extra gains out of training, great athletes look beyond the usual suspects – nutrition, recovery, strength, and mobility. One emerging tool is binaural beats an auditory illusion created by playing two slightly different frequencies in each ear, which the brain perceives as a third “beat.”

The idea is that by entraining brainwave frequencies, you can influence focus, arousal, recovery, or relaxation states in ways that support performance.

But enough theory. If you’d like to deep dive more about binaural beats then open up our Audicin science guide here. For now, here’s a practical breakdown of the multiple ways that binaural beats can help at different stages of training and competition.

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The Power of Sound for Military and Veteran Care
Victoria Williamson Victoria Williamson

The Power of Sound for Military and Veteran Care

Decades of stress, deployments, and exposure to trauma have left many service members with sleep disruption, chronic stress, and post-traumatic stress disorder (PTSD). These issues are not only personal health crises, they affect military readiness, retention, and long-term care.

Traditional approaches, from psychotherapy to pharmaceuticals, remain important. But defense leaders are increasingly exploring scalable, non-invasive, and science-based technologies that can supplement care. One promising frontier is the use of therapeutic audio interventions that regulate the autonomic nervous system - like Audicin.

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Why I Don’t Use Binaural Beats from Free Online Platforms
Victoria Williamson Victoria Williamson

Why I Don’t Use Binaural Beats from Free Online Platforms

At Audicin we have long called it the ‘Wild Wild West’ - the thousands of so-called ‘binaural beat’ tracks you can find online.

We always knew there was a huge question mark over their validity, that their safety was unproven, but a new independent academic science study has put them to the test. The results have shocked me.

It is all I can think about this morning as I write this blog. I am angry and upset. People turn to these tracks for help, and what do they get ? Deception. Pure and simple.

You need to know these numbers before making any decisions about what you listen to for your health.

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Flow & Healthspan: Longevity Vitality
Victoria Williamson Victoria Williamson

Flow & Healthspan: Longevity Vitality

You may know “Flow” as another name for a state of peak performance. But did you also know it could be critical for enhancing healthy longevity?

In a previous blog , I explored flow as a pathway to enhanced focus, motivation, and deep fulfilment. But what if flow does more than elevate productivity? Research suggests an exciting possibility: flow may help extend healthspan, the slice of life we live fully functional and disease-free, not merely prolong lifespan.

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Flow on Demand:  Supercharge Your Focus
Victoria Williamson Victoria Williamson

Flow on Demand: Supercharge Your Focus

You know the feeling: you’re so absorbed in what you’re doing that time bends. Total immersion on the task at hand. Whether it is a mental or physical challenge, you are in the zone. You achievement skyrockets. You lose self-consciousness, worries fade away, and the task itself becomes intrinsically rewarding.

How can you easily capture this magic state to supercharge your focus when you need it most ? Read on!

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Unlocking the 40 Hz Mind:  Power Peak Performance
Victoria Williamson Victoria Williamson

Unlocking the 40 Hz Mind: Power Peak Performance

At Audicin, we’re always studying the cutting edge of neuroscience and a big spotlight right now is on 40 Hz gamma rhythms and their potential to enhance cognitive focus, mood, and brain health.

On this 3 minute read learn how 40Hz optimised audio can boost your performance whilst caring for the long term health of your brain and body.

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Performing Under Pressure: How to Calm Your Mind and Control Anxiety When It Matters Most
Victoria Williamson Victoria Williamson

Performing Under Pressure: How to Calm Your Mind and Control Anxiety When It Matters Most

Whether it’s competing in sport, facing an foe, delivering a high stakes job, or stepping out into the unknown, performance anxiety is one of the most common, and most misunderstood, nervous system stress responses.

In high-stakes moments, your performance doesn’t just rely on skill it relies on your state. And that state can be controlled by intentional use of the right sound tool. Find out more in this 2 minute breakdown on how to drive peak performance under pressure.

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Better Sleep in Just 10 Minutes a Day with Audicin 
Victoria Williamson Victoria Williamson

Better Sleep in Just 10 Minutes a Day with Audicin 

At Audicin, we believe better sleep shouldn’t be complicated or take hours. That’s why just 10 minutes a day of using the Audicin app daily can make a real difference to your sleep experiences. Visit audicin.com/sleep to learn more.

Here are three of the latest peer‑reviewed science studies showing the power of audio treatments like Audicin to promote deeper, more restful sleep:

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Your Presence Is Powerful: How Audicin Supports Co-Regulation
Victoria Williamson Victoria Williamson

Your Presence Is Powerful: How Audicin Supports Co-Regulation

Your Presence Is Powerful: How Audicin Supports Co-Regulation for You and Your Child

Ever feel like your child’s meltdown pulls you into their emotional storm? You’re not alone and you’re also not powerless.

In the chaos of care giving and parenting, especially when emotions are running high, it’s easy to feel overwhelmed. But what if the most powerful influence wasn’t what you said or did, but how grounded you felt inside?

That’s where co-regulation comes in. And that’s where Audicin can help.

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Longevity and Audicin
Victoria Williamson Victoria Williamson

Longevity and Audicin

Longevity - living well for longer. It is a complex formula of genetics and environmental influences. However, evidence strongly suggests that looking after your nervous system on a regular basis using a tool like Audicin will not only add years to your life, but happier and more productive years. Here’s how.

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Unlocking Calm: Binaural Beats and Nature Sounds Transform Stress Relief
Victoria Williamson Victoria Williamson

Unlocking Calm: Binaural Beats and Nature Sounds Transform Stress Relief

Stress is universal—especially for young people balancing work demands, complex social environments, and looming future plans. A study from Yang et al. (2025) explored how binaural beat treatments across 3 frequencies (theta 6 Hz, alpha 10 Hz, and beta 25 Hz) regulate the nervous system and reduce anxiety. Find out more below about what each of these frequencies does for your wellbeing.

The study showed that young people exposed to natural sounds embedded with binaural beats for 20 minutes experienced significant reductions in heart rate and blood pressure — clear signs of relaxation. These results reinforce what we know at Audicin: binaural beats are powerful tools to calm and restore the nervous system.

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Binaural Beats for ADHD
Guest User Guest User

Binaural Beats for ADHD

Focus is a daily challenge that’s amplified for individuals with Attention Deficit Hyperactivity Disorder (ADHD). Being neurodivergent in a neurotypical world carries increased risk of stress, anxiety and depression.

While methods like medication and therapy offer support, new research conducted at the University of Sheffield in collaboration with Audicin sheds light on a unique and non-invasive self-care tool: Inaudible Binaural Beats.

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Enhancing wellbeing across cultures
Victoria Williamson Victoria Williamson

Enhancing wellbeing across cultures

Music is a universal language that connects us, transcending borders and cultural differences. It can also be a powerful treatment tool for nervous system support. Regulating the nervous system is a key way to improve wellbeing and boost productivity. However, does the effectiveness of audio treatments vary across different cultures?

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What is "burnout" and am I at risk?
Recovery, Wellbeing Victoria Williamson Recovery, Wellbeing Victoria Williamson

What is "burnout" and am I at risk?

What is burnout and how many of us are living in this dangerous state? Audicin teamed up with Professor Loredana Padurean (a popular Instagramer with over 16k followers) for an Instagram Live to discuss burnout with a diverse international community that Professor Padurean calls 'Smarties'.

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Recharge with Audicin - a scientific test
Uncategorized Victoria Williamson Uncategorized Victoria Williamson

Recharge with Audicin - a scientific test

Audicin patent pending audio technology is designed to have a quick and effective positive impact on the productivity of busy knowledge workers. The Audicin invention was inspired by science so naturally, we conduct scientific tests in order to verify our claims.

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