Audicin blog
by Dr Victoria Williamson

I recently flew from Barcelona to Austin for the Audicin 2.0 launch - a 7-hour time shift that would normally wreck my sleep. Using Audicin’s neuroacoustic stimulation before, during, and after travel, I beat the main symptoms of jet lag, sleeping over 7 hours a night at both ends. Here’s how nervous system regulation and the Audicin Travel Protocol can help you do the same.

Introducing - The Audicin Wake-Up ProtocolOptimized performance begins long before your first rep, meeting, or mission. It starts in the first few mintutes after you open your eyes. At that moment, your brain isn’t just “waking up”; it’s running a start-up sequence that sets the tone for your entire day. The Audicin Wake-Up Protocol is a new precision support method designed to help your brain make that transition in the most efficient, biologically aligned way possible, giving you a calm mind, sharp focus, and balanced stress response for the day ahead.

In environments where time matters, where distractions can cost you, the holy grail is sustained focus - the ability to keep attention sharp.

Peak performance isn’t just about working harder to fight stress, it’s about balancing necessary effort and load demands with recovery. Athletes, high-pressure professionals, and those investing in long-term vitality know that small optimizations compound into big gains. That’s where Audicin comes in: a science-driven music platform designed to help you recover faster, focus deeper, and perform at your best without taking any time away from your busy day. But don’t take our word for it! Here’s how our regular users as well as people from the worlds of sport and other high-demand communities are already using Audicin in their daily routines.

At Audicin, we believe that neurowellness tools should be more than just empty promises - they should be backed by solid research. That’s why we’re excited to share a milestone moment: the release of our first full-length published study into the effectiveness of Audicin’s immersive binaural beat audio.This study was run by me, Chief Scientist Dr. Victoria Williamson, and my colleague Dr. Landon S.L. Peck. We tested 211 participants and found that just 10 minutes of listening to Audicin for the first time leads to significant relaxation. Even when you are doing a task at the same time.

We often hear that stress is bad for you. But that’s only part of the story. Stress isn’t inherently harmful—in fact, it’s essential. Without stress, you wouldn’t be able to wake up in the morning, meet deadlines, or rise to life’s challenges. Stress activates your nervous system, sharpening focus and boosting performance when you need it most.The challenge isn’t having stress day to day. Even if we fought to eliminate stress, how far could most of us go ? Our responsibilities are what they are, and life is the way it is. The challenge rather is when stress accumulates without enough recovery to balance it. The problem is when the scale of balance in the nervous system tips in favour of load over recovery.

When it comes to squeezing extra gains out of training, great athletes look beyond the usual suspects – nutrition, recovery, strength, and mobility. One emerging tool is binaural beats an auditory illusion created by playing two slightly different frequencies in each ear, which the brain perceives as a third “beat.” The idea is that by entraining brainwave frequencies, you can influence focus, arousal, recovery, or relaxation states in ways that support performance. But enough theory. Let's deep dive to learn more about binaural beats.

Decades of stress, deployments, and exposure to trauma have left many service members with sleep disruption, chronic stress, and post-traumatic stress disorder (PTSD). These issues are not only personal health crises, they affect military readiness, retention, and long-term care. Traditional approaches, from psychotherapy to pharmaceuticals, remain important. But defense leaders are increasingly exploring scalable, non-invasive, and science-based technologies that can supplement existing care. One promising frontier is the use of audio designed to regulate the autonomic nervous system - like Audicin.

At Audicin we have long called it the ‘Wild Wild West’ - the thousands of so-called ‘binaural beat’ tracks you can find online. We always knew there was a huge question mark over their validity, that their safety was unproven, but a new independent academic science study has put them to the test. The results have shocked me. It is all I can think about this morning as I write this blog. I am angry and upset. People turn to these tracks for help, and in most cases what do they get ? Deception. Pure and simple. You need to know these numbers before making any decisions about what you listen to for your wellbeing.

What if flow does more than elevate productivity? Research suggests an exciting possibility: flow may help extend healthspan, the slice of life we live fully functional and disease-free, not merely prolong lifespan.

Research suggests an exciting possibility: flow may help extend healthspan, the slice of life we live fully functional and disease-free, not merely prolong lifespan. Binaural beats have been shown to induce flow states. But why stop with basic binaural beats ? The best performance needs the best tools. At Audicin we have pioneered how binaural beats can be embedded invisibly into beautiful music that in of itself is specially designed to minimize distraction and support focus, ensuring effective delivery and maximised im

At Audicin, we study the cutting edge of neuroscience and a spotlight right now is on 40 Hz gamma and its potential to enhance cognitive focus, mood, and brain wellbeing.